Each woman is unique. While there may be similarities in terms of looks and personality, no two women are identical. Even twins will have major differences that would set one from the other. This is also especially true for women’s bodies. Each one is different. Each one is special. Today, the different fashion norms usually dictate what women must look like. As a result, some women feel inferior and inadequate since they do not look like then women in the runway and the magazines. This results to low self-esteems and even disorders among women, especially the younger ones. Maidenform Bras have battled this stereotyping since it started in 1922.
Maidenform Bras feature a wide range of undergarments and lingerie that is designed especially for every woman. Instead of stereotyping women, the company comes up with designs that would accommodate the varying body shapes and sizes of women. Also, it pays attention to the flaws that most women have and come up with designs that would correct these flaws. Other designs were made to highlight the assets of women. Through their undergarments, the insecurities of these women are not only lessened but are also answered because they too can look sexy and vibrant in their own skins.
Maidenform Bras were first designed as an answer to the popular flat-chested trend that was highly popular before. Since it began, the company focused on changing the prevailing norms and making women love the form that they are in. Maidenform Bras were first made in 1922. In fact, the company’s founders were also the forerunners of the brassiere that almost every woman know and wear today. Ida and William Rosenthal, together with their friend first conceptualized a bandeau with two cups separated by a center piece of elastic. The bandeau was at first sewn into dresses. William Rosenthal filed the first patent for the prototype of the modern seamed uplift bra. This prototype became highly popular and the company grew. It was later known as the Maidenform Brassiere Company, its name giving emphasis to what the products are for. The quest for the designing of undergarments for women continued and the company introduced a variety of designs until to day.
Maidenform Bras launched its first advertisement, known as the “Dream Campaign”.It focused on women’s dreams at that time since they were not as liberated in the society. This concept appealed to women around the globe and Maidenform Bras slowly became a household name. Years after, Maidenform Bras launched another campaign entitled “The Maidenform Woman: You Never Know Where She’ll Turn Up.” The new campaign continued to bring the same lessons as the first one but with a stronger and more inspiring approach. Recently, Maidenform Bras re-launched the classic “Dream Campaign.” Similar to the first one, the campaign highlights the individuality of the women spirit.
Maidenform Bras continue to bring women quality undergarments but at the same time, empower them by helping them appreciate their individuality and love the bodies that they are in now.
